Hyperlocal communication app, Parashout

Project background
Parashout TM is a Budapest based social media app providing unprecedented location-based messaging and posting features with the approach of bringing it's users closer back to real-life relationships and adventures.
The idea
The strong identity of parashout TM is standing solid on it's logo. The visual identifier contains a logo emblem, and a logotype.
The meaning behind the emblem
Logo represents the main functions of the app. The emblem is the mixture of a parachute, and a location pin. Emblem is constructed from one symbol (a location pin built up by a drop) with strict ratios. Emblem constructed on a a strict 3:1 ratio. Logotype places the emblem to the place where the 'O' letter should stand.
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